Блог учителя англійської мови Скорнякової М.Є.

WELCOME TO THE FUTURE: simplification experts


Try yourself as a crisis manager

  1. Give a quick, simple and cheap solution to one of the problems (the problems are in the end) and get a prize!
  2. Would your life become more simple if you used Lisa Bodell’s tips? How?

What exactly will these specialists do?

Their task will be to simplify and accelerate the processes of organizing and operating a business in various industries. Their purpose will be to achieve higher employee productivity. According to researchers, in the future such experts will help companies simplify routine industries’ operations. How might a business improve by re-organizing its operations? Could tasks be distributed to few people? Is it possible to reduce the number of interviews or complete the work in half an hour instead of three days? The simplicity expert will provide the answers to these questions.

What skills, knowledge, education is required?

The ideal candidate will have to have mathematical skills, know sociology and be able to communicate with people. Also, simplification experts will need the skills of a designer and a physicist.

Are there any simplifiers in our time?

Nowadays, there is job similar to simplicity expert – crisis manager. First of all, crisis manager needs to find out the problems in terms of the enterprise and then try to solve them. “I believe that productivity isn't about doing more on your to-do list. It's about ensuring what's on your to-do list is worth your time in the first place.” These are the words of the famous simplification expert Lisa Bodell.

There are some tips Lisa gave to the future simplification experts:

  • Make your weekly meetings bi-weekly meetings.
  • Change hour meetings into 30-minute meetings.
  • Each morning, identify your two biggest priorities and tackle those first.
  • Follow the golden rule of simplification.

What’s the golden rule of simplification? “For every new task you take on, you need to eliminate a task you are already doing”, Bodell said.

How does it work?

Nowadays, company «Puma» is well known to the whole world for the quality of its shoes but have you ever wondered of how exactly they came to success? During one of the difficult for the company years they had to hire a crisis manager. However, instead of trivial advertising posters at the football matches they decided to act more simply and brilliantly. They paid the famous football player Pelé just for tying his shoelaces on sneakers before match. Of course, the sneakers were «Puma» and of course, every action of the player fell into camera lenses. According to the results, it was found out that this cunning marketing act was much more effective than advertising, placed along the stadium.

Try yourself as a crisis manager

  1. One of the elevators in a high-rise office building is broken. The need of waiting for the only working elevator annoys workers, which affects the productivity of the company. What’s your solution of the problem?
  2. In the museum of football in Manchester, there is eternal dirt in the men's room, because the men carelessly use urinals. Your ideas?